Below is an e-mailing sent from James Sundquist to this blog author, sharing several important links, and revealing how James confronted the Better Business Bureau (BBB) about the Zondervan Publishing Company, in reference to falsified statistical data concerning the sales of Purpose Driven Life (PDL) books. Much more information is shared regarding false claims of copies sold. Towards the end of this blog entry, information is shared about Rick Warren’s relationship and report with the Southern Baptist Convention (SBC), and his encouragement for “Fake” Christians to find another church:
Another update re Rick Warren
I thought you should be in the latest loop re Warren’s PDL book.
Here are the links which show Zondervan making the claims about PDL book.
And the links that show best-selling rankings. (In many cases you won’t even see PDL book or Zondervan because they don’t even make the list. So when did Zondervan cease to be accredited with BBB? I just did a search on BBB site and it still shows Zondervan with an A+ Rating. The BBB district in New Jersey indicated that can’t do anything regarding a member that is not in their district. I am glad the CDC does not have that policy that they will do nothing unless the disease or plague originates in their District.
Yesterday I revisited both Zonervan and Harper Collins site. They have changed the PDL book cover so that it no longer contains the “bestselling” quote they attributed to PW.” However, They do show the quote in description, and Harper does show PW source attribution. But I would take screen shots of my links below before they vanish from the Internet, or Zondervan does not come clean, or engages in a coverup. You posed a very good question. Is Zondervan “currently” making this claim. The answer is yes. Links below. But the bigger question is have they engaged in false advertising the last 10-15 years. Again, the answer is yes, as links below will verify.
Here is the ECPA posting the statement:
And here is the NRB publishing the statement:
I also encourage you to go into a few Christian Bookstores and Barnes and Noble to see if they have any copies left showing the claim on the front cover.
Based on the #1 international bestseller The Purpose Driven Life,” Zondervan:
“After 10 unprecedented years as the best-selling non-fiction hardback in history,”
Source: Charisma News and A. Larry Ross Communications
This when the book had sold 32 million copies. This would mean an average of 3.2 million copies sold per year.
However, it is impossible that 3.2 million copies sold in one year would render the book as the #1 bestseller, or any year.
And then there is this statement:
“the #1 international bestseller, The Purpose Driven Life-”
Note Zondervan does not say “our #1 international bestseller”, but “the #1 international bestseller”. But they have not supply a single ranking list to prove this ranking. Also Warren state that he church has now taken his teachings into all 197 countries. So one can’t help but ask which countries is Warren’s Purpose Driven Life in at all, and which countries they are sold in on his list of 197 countries?
Now I know how easy it can be to pass along information that you thought was true because you trusted the person or company submitting the information to you. But with the plague of fake news and fake dossier, going on in the world, we as Christians must be certain of our statistics and statements we publish. Therefore, it is critical to verify whether or not the statement(s) about Warren’s sales ranking can be statistically and financially verified are true or false. Agreed?
Here is the forensic evidence required to prove, and that is major book sales ranking companies. No company ranks Warren’s book as #1 seller in history.
Zondervan and Rick Warren site Publishers Weekly as the source of this claim. But as you can see from the quote below (#2) in red, the Publishers Weekly President completely renounces that they ever stated or published this claim.
Os Guinness informed me that he had confronted Warren about his claim when he spoke at Saddleback Church Oct 5, 2015, informing him that Guinness Book of Records sold far more copies than Warren’s book, therefore it could not be #1. btw by 2015, Guinness Book of World Records had sold about 123 million, Warren’s book 32 million, not even close. Not even Guinness Book was #1. Warren made no public announcement to rectify that statement, but has kept right on promoting the claim, including just one year ago, April 20, 2017, he confirmed the same claim on Calvary Chapel leader Brian Brodersen’s “Things That Matter” TV program, knowing full well his claim was not true at about 4:53 minutes into Part II of the Interview on this link:
“Things that Matter” hmmmmmmmm? Does truth matter?
Now Warren knew this was not true when he accepted the Billy Graham Award from the NRB for Excellence in Broadcasting in 2016.
I thought you would want a copy of this forensic evidence whether or not Rick Warren’s claim that his Purpose Driven Life book is “the bestselling nonfiction hardback book in history”:
“10 years ago, Rick Warren wrote The Purpose Driven Life, which became the bestselling hardback non-fiction book in history” Source: https://www.zondervan.com/the-purpose-driven-life-1
and here a photo of the front cover of Purpose Driven Life (on both previous editions):
Warren has removed both the quote and the PW attribution from his website too:
But not completely. If you zoom in several times to this image, you will see same same quote and attribution to Publishers Weekly on the bottom of the book cover:
Note when you zoom in on Zondervan book cover the quote is completely blacked out!
But this quote can still be found on Amazon on both the original PDL book cover as well as the New Edition:
Here is the first edition image of book with the claim at the top:
And here is the Amazon.com front cover of the new PDL edition (with new artwork) and quote at the bottom:
“I’ve checked our site which includes all of our content from about 1995.
Also touched base with our religion editors and there is no finding of a
quote like that…We don’t generally use the term hardback.” George W. Slowik, President of Publishers Weekly, September 30, 2013 11:33:08 PM EDT, tel. #: 212-377-5705 or 212-377-5703. And you can search PW website for this sentence, or “bestselling non-fiction hardback book in history” phrase at: https://www.publishersweekly.com
You can search Google and find many reputable and verifiable ranking lists of bestselling books in history, but to save you even more work, here are just a few (I have been in the music industry for half a century, the equivalent to book sales data reports in the music industry is Billboard Magazine, BMI, and ASCAP):
HERE ARE JUST SOME OF THE STATISTICS AND TRACKING DATA LISTS FOR THE BEST SELLING BOOKS OF ALL TIME AND HISTORY
Since Nielsen is who Publishers Weekly uses for sales ranking here is their website:
(They will verify that Publishers Weekly uses their sales tracking data, and you can call PW to verify this too).
“The Second Best-Selling Book of All Time”:
Amazon.com posts the top 20 “best-selling nonfiction books of all time”.
James Clear’s Best Selling books list:
Now, I say all of this because I am hope you would not want to conceal from your BBB members and the public, that is false advertising or simply a myth.
So please inform whether or not you will remain silent, even though Zondervan is not currently BBB accredited?
Thank you again for your response! I also thank you for your desire to verify everything. Had anyone done this years ago, millions of consumers would not have been deceived and defrauded.
I have amended last part of my letter to SBC Pastors. This is the newest of the 4 pages:
“Finally in a world of FAKE NEWS, this should not even be named in the Church.
So in what could be the greatest irony is that Rick Warren tells “FAKE Christians to find another church.” Source: https://www.christiantoday.com/article/rick.warren.tells.fake.christians.to.find.another.church/25962.htm
So they are fake Christians simply because they don’t go along with his Purpose Driven Life book or Global Peace Plan? Warren quotes the Scripture that says Satan is the Accuser of the Brethren, which is certainly true. But, contrary to a host of Scripture that require accusing false teachers.
Now if Warren feels so strongly about his statement to not criticize other Christians, as he expressed in his Purpose Driven Life book, then why doesn’t he practice what he preaches and not mock and scorn and attack saints by calling them “resisters”, “enemes of the 21st Century”, and “Sanballats’ from Hell” as he and his collaborators do? Using Warren’s argument, he is indicted by his own testimony for doing precisely what he says Satan does. And why didn’t he say this to John Piper when Piper called those biblical discernment authors “slanderers” without a shred of evidence?
Did it ever occur to anyone that it is because myriads of Christians have believed Rick Warren and never warn anyone or confront him for has false teachings and false advertising, that he and his teachings have roamed the earth like a roaring lion with no accountability? And even the SBC Executive Committee will not confront Warren as they proclaim in their own words:
“The Southern Baptist Convention does not renounce
individuals.” Feb 25, 2014
Office of Convention Communications and Relations
Executive Committee of the Southern Baptist Convention
901 Commerce Street
Nashville, TN 37203
So how is this being a good Ezekiel Watchman on the Wall vs. being a derelict watchman that remains silent in the fact of inquity and worse even promotes the same wolves in sheep’s clothing? Had someone in the SBC, or someone wise among the leaders of the SBC, or other major Christian denominations, as the Apostle Paul would ask, stepped up to the plate and had the bravery of the Biblical Deborah, it may have never come to this where we would even be having this conversation talking about Rick Warren’s book being the “bestselling nonfiction hardback book in history”. Instead they are celebrating Warren and giving him awards in broadcasting ministry.
So how does a true Christian then obey the Scriptural New Testament commands of Jesus Christ and the Apostles that used these used these verbs:
mark, expose, reject, reprove, expel, judge, name names, silence, rebuke, sharply rebuke, admonsih, confront, obey Matthew 18 to show him his fault, take two or more witnesses, and expel, with out ACCUSING? Thank God Martin Luther the leaders of the Reformation did not take Rick Warren or the SBC’s advice!
Therefore, I exhort you that if Rick Warren is your pastor, or you are a member of a Purpose Driven Church, then it is you that better find another church that does not preach another gospel! “Come out from among them and be ye separate.” And if you are truly a fake Christian why would Rick Warren send you off to another church to poison its members?
So if Rick Warren really has reached 197 nations with his Global Peace Plan, then he and his publisher Zondervan could have currently achieved the dubious honor of having spread more fake news than any Christian author and publisher in modern history. So the question remains, who is really the Fake Christian pastor/author that we should flee? And who is the real Fake Christian Publisher we should reject?
“Fake news” by Zondervan and Warren should be an oxymoron because we champion TRUTH, because Jesus Christ is the Way the TRUTH and the Life, it separates us from all other religions.
So I would like to alert you to what could be the greatest dupe in Christian publishing history by Zondervan. With one exception, virtually every SBC Pastor and Christian Radio Network in the Country that has now been apprised of the truth, has either rejected it or remained silent, and without exception, every radio station carrying Warren’s Daily Hope program continues to carry his program. Fake News did even phase them. This means all of members of these SBC Churches and all of the radio listeners will be censored from hearing the truth!
Kindest regards in Christ,